Personalization modes

hacker screen
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In shopping for Mother’s Day the algorithms now think I am female. Obviously, they took the items I looked at for this quest and incorporated them into my profile’s records and are basing new recommendations on them. They are fresher. And they have left over inventory they want to move. So, I get it.

This shopping for another persona has to be a relative common phenomenon since personalization became a buzzword, so I don’t get why this hasn’t been solved over a decade later. People shop for others’ birthdays all the time. And maybe my solution below doesn’t exist because people impulse buy for themselves and others based on getting things suggested later. And, one can go into the recommendations and delete off items to restore them to normalness.

This other persona influence to recommendation must have happen so much that I am surprised that such companies that use it have not created shopping modes.

  1. Allow users to say they are shopping for another person. Associate the personalization that that profile. Based on what is bought for that person, the suggestions can get better.
  2. With some sort of confirmation from the person being shopped for, they might make recommendations based on their wishlists. Although mine are sorely out of date.
  3. If the user is looking for things that seem… uh… out of character or in character for the subject of an upcoming holiday like mother’s day or father’s day, then prompt the user if they ought to change modes.

 

 

TED Talk: How to take a picture of a black hole | Katie Bouman

A talk on how the process would work presented a couple years ago. Interesting how closely the actual image matches the reconstruction before they did it.

At the heart of the Milky Way, there’s a supermassive black hole that feeds off a spinning disk of hot gas, sucking up anything that ventures too close — even light. We can’t see it, but its event horizon casts a shadow, and an image of that shadow could help answer some important questions about the universe. Scientists used to think that making such an image would require a telescope the size of Earth — until Katie Bouman and a team of astronomers came up with a clever alternative. Bouman explains how we can take a picture of the ultimate dark using the Event Horizon Telescope.

Gotcha Jerks Part II

If you have not read Gotcha Jerks, then please do first. I recently ran across The “Other Side” Is Not Dumb which goes further. Here is my favorite quote from it.

Sharing links that mock a caricature of the Other Side isn’t signaling that we’re somehow more informed. It signals that we’d rather be smug assholes than consider alternative views. It signals that we’d much rather show our friends that we’re like them, than try to understand those who are not.

It makes a great point that part of what makes discussion politics on social media problematic is the false-consensus bias where we assume people we like should always think the same way we do because they are awesome like we are. Liking the posts of Facebook friends who state things with which we agree or defriending / unfollowing people who disagree, leads to the algorithms creating an environment for ourselves where the information coming to us drives the FCB into overdrive. If we are only seeing the stuff where we agree, then we are blind to other positions out there. Going even a leap further to knocking down Straw Men certainly alienates the Other Side. They will defriend / unfollow us which leads to the same result.

I reluctantly have culled people over their behavior during the election season. I also did not expect things to get better November 9th. In my mind, this animosity has been ever increasing since 1998, so I saw no reason for it to end. Both candidates held unfavorable numbers by majorities of likely voters, so  whoever won would cause butthurt.

Family Feud is a game show where people try to guess the common answers to a poll question. If people had no FCB, then the game would be completely pointless. People would provide fairly accurate responses leading to people only uncommonly getting answers wrong. Instead, from what I have seen of the show, it seems hard for contestants in general.

Advice from The “Other Side” Is Not Dumb to consider:

A dare for the next time you’re in discussion with someone you disagree with: Don’t try to “win.” Don’t try to “convince” anyone of your viewpoint. Don’t score points by mocking them to your peers. Instead try to “lose.” Hear them out. Ask them to convince you and mean it. No one is going to tell your environmentalist friends that you merely asked follow up questions after your brother made his pro-fracking case.

Not long ago, it gave me a warm fuzzy feeling for a very conservative coworker to call me the only liberal he knows that he can discuss things. We disagree, but we respect each other enough to discuss things. I am not hurt by our disagreements. And as much as he tries to act radical, I suspect a lot of it is poker bluff acting.

Further reading:

TED Talk: Don’t like clickbait? Don’t click

Fake clickbait like The Onion is good. ALWAYS click on The Onion. I don’t care if you dislike their fake news stories. I enjoy them. 🙂

The algorithms choose which stories we see. If you dislike what you see, then you need to change what you click. My Facebook feed? It is chock full of science, soccer, TED talks, baby photos, wedding photos, and of late Star Wars. I rather like my feed, but it took discipline not to send messages about my interest in fear mongering, gossip, and hate. Tough, I know. But the results were so worth it. I’m no longer thinking of declaring bankruptcy on Facebook.

As Twitter and other social media succumb to algorithms to display stories, apparently I am going to have to use the same discipline avoiding clickbait elsewhere. I wonder about the mental discipline required to achieve and maintain the Internet experience I desire. Hopefully, in achieving it, I develop good habits I can maintain.

Anyway, Sally Kohn discusses how to get the social media we want by being smart on what we click.

 

Ad Fails

An advertisement for a Porsche plug-in hybrid really fails. First, Porsche was old and lame by high school. Lotus, Lamborghini, Ferrari, and so many other car companies come ahead. Second, I do not have a job where an ostentatious car helps me. Third, I cannot keep my mobile phone properly charged. A plug-in hybrid is not the car for me.

Given how much activity I have online and all the tracking data collected about that activity, I feel that advertisements delivered to me ought to be fantastic. There should only be advertisements delivered on the pages I visit that confirm my desires or make me suddenly desire it.

Certainly looking up this car put plenty of data out there supporting the advertiser’s algorithms pushing this ad at me. Probably I will see more of it. Perhaps it is better, though, than the ads of the last item I checked out on Amazon. Reminding me that I did not buy it probably will not trick me into actually buying it.

UPDATE: Perhaps the ad had more to do with the page I visited than data about me? It was a piece critical of the Chegg IPO by comparing it Twitter as a success. I visited it because I heard a stock doubling after the IPO like Twitter’s did should be considered a failure. (The gains go to investors not Twitter, so Twitter should have set a higher price since other valued it more.)

Extending Gmail Addresses

Surprised I have not posted prior about this. Gmail allows one to use username+anything@gmail.com and have it delivered to username@gmail.com. Use it to sign up for web sites or things and filter later. Should this address be compromised, you can create a filter to delete anything sent through just that address.

Keep in mind…

    1. Though I would expect pretty good spammers or hackers to remove the +anything. 
    2. Some web sites use algorithms that consider these addresses not real.

So your results may vary.

Special Characters Are Meaningful Too

Dear Google,

When you treat special characters such as underscores, colons, and hyphens as a space, you corrupt my search for a single term into multiple terms, aka not what I sought, so I get too many useless results. Function names, class names, or file  names ought to be treated as a single word not several words. Even when I place quotes around them you treat it as two concurrent words not a single word.

Please correct your algorithms or at least give me the option to have your product work correctly. Maybe like Google Book Search you should have Google Code Search? Software is information too.

Thanks!

Ezra