Category: Marketing
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Book Review Backlash
It started with a tweet about how a new Congresswoman is dressed. There was a backlash on Twitter. I’ve seen several stories about that. Less noticed, it seems to me, is the tweeter promotes his book on Twitter. https://twitter.com/eScarry/status/1063193793942425600 People clicked over to Amazon to give the book 1-star reviews. You can see that when…
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MLM mashup with political tribalism
A very conservative friend shared a rant I’ve seen in the past. No big deal. Curiously, though, at the end (under the See More break) was a piece of text not consistent with the rest. If You Want True Financial Freedom and Not Have to Worry about This Contact Me and I’ll Show You a…
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Stores Tracking Me Could Be More Helpful
I know the stores track my purchases. They have tons of data on each of us. Their apps and rewards cards are precisely for knowing who I am and tracking me. The other day, my girlfriend asked me to buy something using her rewards card to push it over the $1 she was short to…
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The Anti-Boycott
Do boycotts work anymore? It seems like of late boycotts have returned to the en vogue way of attacking a company or movie with owners or creators one dislikes. But, then people on the other side of the issue see the talk about a boycott and step up their business. If anything, then it seems…
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Last Chance!
The overuse of “This is your last chance” annoys me. Last means there are no other chances beyond it. If I do not act now, then I have to accept the penalty for the rest of eternity that I could have taken the offer but failed to do so. However, when someone is trying to…
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Ad Fails
An advertisement for a Porsche plug-in hybrid really fails. First, Porsche was old and lame by high school. Lotus, Lamborghini, Ferrari, and so many other car companies come ahead. Second, I do not have a job where an ostentatious car helps me. Third, I cannot keep my mobile phone properly charged. A plug-in hybrid is not the…