Reward Tracking and Product Recalls

booth branding business buy
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Stores like for us as consumers to give them a customer ID to track what it is that we are buying. Many have phone number or a card or an email address. They use this information to track our purchases and personalize their nudges for us to buy products.  There is one way they might improve customer loyalty: Recall notices.

I pay attention to the news, so I see recalls every week. But, I doubt I am seeing them all. And, I doubt that I can reliably say whether I have the recalled item. But, the store where I bought it probably does.

A couple years ago, I was in a grocery aisle mulling over what to select when a manager came through to take off the shelf something nearby. He had a scanner which told him the information about the recalled item.

What would be really cool is if the system that is telling the stores what to pull from their shelves, looks through the customer purchases and informs the customers. They could pass along the recall notice and let the customer identify the lot number the same as the store. (I knew the manager was working a recall notice because he was talking to himself.)

Thinking maybe this already exists as an opt-in, I checked the stores where we have web site accounts. Nothing. (Given these places tend to go with an opt-out model, I was not surprised.)

Friendship Placebo

Social media plays with our minds in allowing us to stay connected to old friendships. We feel like we are maintaining the relationship. But, it lacks something.

Social media tends to bring out our worst. We portray ourselves at our best. We compare our worst to others’ best. Assumptions, gossip, and negativity abound.

It really isn’t a friendship anymore. But, we still want it to be. So, like a placebo we trick ourselves into thinking it fulfills that hole in our soul.

Personalization modes

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In shopping for Mother’s Day the algorithms now think I am female. Obviously, they took the items I looked at for this quest and incorporated them into my profile’s records and are basing new recommendations on them. They are fresher. And they have left over inventory they want to move. So, I get it.

This shopping for another persona has to be a relative common phenomenon since personalization became a buzzword, so I don’t get why this hasn’t been solved over a decade later. People shop for others’ birthdays all the time. And maybe my solution below doesn’t exist because people impulse buy for themselves and others based on getting things suggested later. And, one can go into the recommendations and delete off items to restore them to normalness.

This other persona influence to recommendation must have happen so much that I am surprised that such companies that use it have not created shopping modes.

  1. Allow users to say they are shopping for another person. Associate the personalization that that profile. Based on what is bought for that person, the suggestions can get better.
  2. With some sort of confirmation from the person being shopped for, they might make recommendations based on their wishlists. Although mine are sorely out of date.
  3. If the user is looking for things that seem… uh… out of character or in character for the subject of an upcoming holiday like mother’s day or father’s day, then prompt the user if they ought to change modes.

 

 

Superiority of visual notifications

razer white and black corded headphones
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A sound is a terrible way to get my attention. I mostly live in some kind of background noise. So, there is a strong possibility that I will miss a notification through listening to music or podcasts.

Worse, even if I do hear it, I have no clue what weird thing is trying to get my attention. Some sounds I recognize due to hearing them frequently until the product changes it. At which point, I no longer have a clue what is trying to get my attention. The only way a phone call style works for me is that it is a sustained noise that last long enough for me to check the source and see that indeed it is still active and a phone call. (This kind of thing for everything coming out of a computer would be highly annoying.)

Toaster notifications, those little windows in the corner of the screen, or even phone icons at the top of the screen are far, far, far superior. True, I tend not to immediately notice them. So, it might be minutes (an hour) before I consume them. However, that is great for my ability to focus on work or others then circle back to handle a notification.

 

Terminology

This guy won the Internet for a while.

“I love learning the words that their generation comes up with — both the unique ones as well as the ones where they take an existing word and give it a completely different meaning.”

One of my favorite web sites is Urban Dictionary because people apply new meanings to words and phrases faster than official dictionaries track.

I first became cognizant of this in my teens. My mother had acquired a document from her school principal describing the symbols and words used by children indoctrinated into Satanic cults. To me, they mostly seemed benign things I associated with my friends into heavy metal music. And, of course, Dungeons & Dragons which I played at the time. Teenagers seek ways of communicating where parents are clueless.

Later, my second employer subscribed to various IT industry magazines. As I often stayed after close on Friday afternoon, he would engage me about things he read. I ended up getting free subscriptions to be able to better converse. The more I read, the more I understood jargon in IT mainly coopted existing terms for new things.

I also learned about how these new terms were poorly defined and understood at first. Only as they became super popular and everyone talked about them did their meaning get solidified into something real.

Finally, there is something unsettling at how African Americans continually are the bleeding edge of culture in the US. The music, clothing, and even terminology is sometimes adopted up by the overall culture. At the same time it is reviled as dangerous and feared for how those expressing it are doomed to go to Hell.

Explainer

Geeking out for me takes the form of the explainer. I take what someone knows about something and describe how it works and why I find it interesting. My reading takes me all over the place, but I particularly of late enjoy nonfiction on interesting topics.

People find my reading about things like quantum mechanics for entertainment surprising. And my willingness to geek out about it even more so.

Occasionally people remark that I ought to be a teacher. Probably.

Doctor Freelove has a nice ring to it. Unfortunately, a career in academia is more focused on research than teaching. And K-12 teachers get stuck doing too much administrivia and not enough teaching.

My times in front of a classroom were entertaining for me. As campus webmaster at Valdosta State, I would guest teach students how to start their websites for several faculty members. I also taught faculty members how to use WebCT and web design and random of IT topics. In college, one class had me working with 2nd graders and a couple times I taught the whole class about something unprepared off the top of my head. And my mother had me talk about my IT work for career day to several classes.

Opportunities to teach like this are something I miss being in a more administrative position.

Spoiling others on Facebook

Like Stamp 1Dear Facebook, it would be awesome if you would create a spoilers option for posts where the poster could say what it contains.

  1. You get users feeding you data about engagement with media useful for advertisers.
  2. Nice people could contain the damage of spoilers.

As it is, I saw several people created a post and put the spoiler in the comment which Facebook showed to me in the preview. So, people get spoiled inadvertently by people not intending to do so. A person trying to not spoil others has to create a post that says the content contains spoilers, create a spoiler-free comment on it, and reply to that comment with what contains the spoilers. Pretty cumbersome and other commenters might not get it and accidentally put a spoiler comment by not replying to the spoiler-free one.

Another approach Facebook might be to do is something similar to Twitter which has “muted keywords.”. The person seeking to avoid them can enter what they are trying to avoid and anything with that gets disappeared. There is a Tumblr XKit browser extension that operates similarly by collapsing the post into a message that says it is hidden because it contains the keyword. The XKit method is nice for TV shows because I do not have to add and remove each week.

It boggles the mind that we are in 2019 and this has not yet been solved by the social media giants such that we are still relying on 3rd party products that try to help. These are Facebook versions of XKit that work on desktop browsers and are no help inside the Facebook app.

You have to have the forethought to have the correct terms screened. In other words,

  • you probably are not protected from an image
  • you are not protected from esoteric terms, so someone could craft a spoilery hashtag with a reference you can tell is a spoiler without a contextual term the screener will catch.

Basically, use Facebook at your own risk. Maybe unfriend people who get a kick out of spoiling others. Definitely, unfriend people who get a kick out of fake spoiling others.

TED Talk: The story of ‘Oumuamua, the first visitor from another star system | Karen J. Meech

In October 2017, astrobiologist Karen J. Meech got the call every astronomer waits for: NASA had spotted the very first visitor from another star system. The interstellar comet — a half-mile-long object eventually named `Oumuamua, from the Hawaiian for “scout” or “messenger” — raised intriguing questions: Was it a chunk of rocky debris from a new star system, shredded material from a supernova explosion, evidence of alien technology or something else altogether? In this riveting talk, Meech tells the story of how her team raced against the clock to find answers about this unexpected gift from afar.