The Social Media Evolution

The Make Me Smart Podcast episode 96: Do it for the ‘gram had an interesting quip that Instagram was what the Facebook News Feed was before it got corrupted by ads and political arguments: the trivialities of our daily lives.

Screenshot_20180704-075738_FacebookAll social networks became popular because of trivialities. “What’s on your mind?” THAT is what we want. Users flocked to them because of trivialities. We want gossip, random, and meaningless.

Corporations need to monetize somehow. Ads are how social networks try to do so. Facebook showed that targeting ads by getting numerous attributes about us is the way to make the most money on it. Tumblr, for example, has completely inane ads that only get clicked by accident because ever couple posts presented is an ad. Instagram has almost as many ads as Tumblr but the targeting of Facebook.

Tribe, Friendster, and Myspace died because users left. The triviality was lost, so there was no reason to stay. Something I find fascinating is Facebook survived several of the exodus movements. Not enough people left to kill it.

I wonder if Facebook, Instagram, Twitter, Snapchat, etc are capable of dying in the modern era. Will enough people leave to cause an exodus movement?

Yes, Google+ was killed, but it died because it never made it into the user consciousness. I suspect that is because Google tried to make it the cornerstone of their ecosystem. It would be like Microsoft creating a social network around Office. Productivity tools do not a social network make.

18th Anniversary of Blogging

Here is my first blog post from 18 years ago, which makes it as old as a legal adult. Wow…

Two Footballs

I got started at a place called Diaryland. A friend, Lacey, had started using it. Back in those days, I was up for trying pretty much anything geeky friends were doing. Blogging was a natural place for me to go.

Diaryland became Pitas and the site there was the first Rants, Raves, and Rhetoric. As other platforms became available, I tried them all:

My activity is far less now than it was back in 2000, but as I understand, most people active back then primarily post on Facebook or Twitter.

Social Ghost Archetypes

I met Allie for the second time at a birthday party. The birthday girl is a Social Tech Ghost. Allie is a Pseudonym Surfer and former Dunbarian. Another person at the party is an Infrequent Checker. I decided these remainĀ legitimate strategies to keep from getting drawn into spending too much time online. Since I like to label things, Social Ghosts, stuck in my head. From the perspective of someone relying on social network web sites to communicate, these are difficult people to locate, keep, or reach. Much like ghosts.
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The Social Tech Ghost: This person entirely abstains from social network web sites. This is a person who wants to see you in person or talk to you on the phone. Email is grudgingly accepted. Twitter, Facebook, Myspace, and Friendster are accused of ruining friendships due to being impersonal. They are fads to be resisted in order to maintain strong social bonds. Probably this person would be a fan of Malcolm Gladwell’s article Small Change except they do not read my blog post about weak ties, Twitter, or Facebook so they did not know about me posting the article.

The Pseudonym Surfer Ghost: He or sheĀ participates online under fake names. You drop them from your friend list because you have no idea who they are. They might work in an environment hostile to employees getting tagged in photos of wild parties. They might be online to interact with a handful of family and close friends not any random acquaintance who feels they deserve to be friends.

The Infrequent Checker Ghost: This personĀ has a profile. However, months can go by between logins. Peer pressure forced them to get an account, but there is no peer pressure to actually use it.

The Dunbarian Ghost: Too many “friends” causes this person to purge. The right number may or may not be Dunbar’s Number: a mean of 147.8. What is important is the person feels the need to be social with everyone on the list of friends and too many makes that too hard. Therefore some need to get lost.

I am sure there are more. What other social ghost archetypes do you know?

P.S. From the “In Real Life” perspective, I am a Social Ghost. So. Meh.