Social Ghost Archetypes

I met Allie for the second time at a birthday party. The birthday girl is a Social Tech Ghost. Allie is a Pseudonym Surfer and former Dunbarian. Another person at the party is an Infrequent Checker. I decided these remain legitimate strategies to keep from getting drawn into spending too much time online. Since I like to label things, Social Ghosts, stuck in my head. From the perspective of someone relying on social network web sites to communicate, these are difficult people to locate, keep, or reach. Much like ghosts.
🙂

The Social Tech Ghost: This person entirely abstains from social network web sites. This is a person who wants to see you in person or talk to you on the phone. Email is grudgingly accepted. Twitter, Facebook, Myspace, and Friendster are accused of ruining friendships due to being impersonal. They are fads to be resisted in order to maintain strong social bonds. Probably this person would be a fan of Malcolm Gladwell’s article Small Change except they do not read my blog post about weak ties, Twitter, or Facebook so they did not know about me posting the article.

The Pseudonym Surfer Ghost: He or she participates online under fake names. You drop them from your friend list because you have no idea who they are. They might work in an environment hostile to employees getting tagged in photos of wild parties. They might be online to interact with a handful of family and close friends not any random acquaintance who feels they deserve to be friends.

The Infrequent Checker Ghost: This person has a profile. However, months can go by between logins. Peer pressure forced them to get an account, but there is no peer pressure to actually use it.

The Dunbarian Ghost: Too many “friends” causes this person to purge. The right number may or may not be Dunbar’s Number: a mean of 147.8. What is important is the person feels the need to be social with everyone on the list of friends and too many makes that too hard. Therefore some need to get lost.

I am sure there are more. What other social ghost archetypes do you know?

P.S. From the “In Real Life” perspective, I am a Social Ghost. So. Meh.