TED Talk: Pursuit of the Perfect Spaghetti Sauce

This is an older TED Talk by Malcolm Gladwell just before his book Blink dropped. He tells the story about how the food industry figured out that there is not a single perfect product that meets everyone’s needs. Instead there are a number of different clusters that meets the majority of wants. We find this… Continue reading TED Talk: Pursuit of the Perfect Spaghetti Sauce

Halos and Circles

Facebook and Google+ both have ways of categorizing people for targeted sharing. The first way I attempted to handle my Facebook lists was basic categories like Coworkers, Family, Friends, Internet, and Locals. Then I switched jobs. It became a little weird to gripe about the new job to both, so I went down the crazy… Continue reading Halos and Circles

Social Ghost Archetypes

I met Allie for the second time at a birthday party. The birthday girl is a Social Tech Ghost. Allie is a Pseudonym Surfer and former Dunbarian. Another person at the party is an Infrequent Checker. I decided these remain legitimate strategies to keep from getting drawn into spending too much time online. Since I like… Continue reading Social Ghost Archetypes

Weak Ties

Malcolm Gladwell wrote last fall how strong ties like friendships are how high risk opposition works. Weak ties like Facebook cannot sustain them. So it is interesting how stories about the Egyptian revolution mention Facebook and Twitter as tooks. Naturally, Gladwell responded by writing, “Please. People protested and brought down governments before Facebook was invented.” Also, he… Continue reading Weak Ties