Since restaurants get sued for not paying royalties for public performances of copyrighted music, it seems likely playing a song at an athletic event is a public performance. I wonder how much the UGA Athletics or just UGA pays ASCAP for the ability to do this? Certainly, its not academic use.
In a craze that has swept much of the nation, the “Soulja Boy” dance has caught on in a big way with Georgia football. During home games against Ole Miss and Auburn when the Bulldogs were down, the song has cranked through the speakers and pumped up the players on the sideline, to the delight of the fans.
In an unrelated note: if the RIAA gets its way through a US House bill, then universities will have to pay millions for monthly subscription fees whether or not individual students are or are not downloading music. Plus, they have to prove they are stopping students from downloading illegally. The repercussions of not doing these being the loss of federal financial aid.