In watching some futbol (aka soccer aka English football) matches this past year, it kind of seems like some of them have maybe increased the sponsorship names on the stadium seats. It kind of makes sense that with no butts in seats, this is real estate that is more on camera than in the past. So maybe they are selling this space now?
Many English Premier League teams have their name on the stands. See the Manchester United photo above. That is something different to which I am already accustomed.
I am watching a game at the Etihad Stadium in Manchester, England. Photos similar to the United photo above of theirs show no text on the stand. Now, they actually appear to have a cover pulled over the sections of seats with advertising for the cameras. In staying with their light blue color scheme, the darker blue text is difficult to pick out at times.
Earlier today, I had on a SheBelieves Cup game held at the Exploria Stadium in Orlando, FL. They appeared to have changed out or maybe put covers on individual seats to create the text in the stands similar to MU method, but for various companies and the name of the tournament.
I find this an interesting adaptation that seems like it might lose the usefulness when fans return.