Sports signage in times of pandemic

In watching some futbol (aka soccer aka English football) matches this past year, it kind of seems like some of them have maybe increased the sponsorship names on the stadium seats. It kind of makes sense that with no butts in seats, this is real estate that is more on camera than in the past. So maybe they are selling this space now?

Manchester United Panorama by Steve Collis

Many English Premier League teams have their name on the stands. See the Manchester United photo above. That is something different to which I am already accustomed.

I am watching a game at the Etihad Stadium in Manchester, England. Photos similar to the United photo above of theirs show no text on the stand. Now, they actually appear to have a cover pulled over the sections of seats with advertising for the cameras. In staying with their light blue color scheme, the darker blue text is difficult to pick out at times.

Earlier today, I had on a SheBelieves Cup game held at the Exploria Stadium in Orlando, FL. They appeared to have changed out or maybe put covers on individual seats to create the text in the stands similar to MU method, but for various companies and the name of the tournament.

I find this an interesting adaptation that seems like it might lose the usefulness when fans return.

An All Year Sport

TBS - Soccer Some of my sports fan friends are a single game fan.When the season is over, they have nothing else about which to talk until recruits are chosen for the next. Over the past week, I saw a couple countdowns for certain baseball players to report to spring training. Since October they waited for this. Football, basketball, and hockey do not cut it for them.

Something I like about soccer, football elsewhere in the world, is there is something going on all year round. The two leagues I mainly follow are:

  • English Premier League starts mid August and ends mid May
  • Major League Soccer starts mid March and ends early December

Then there are the various special events like the World Cup, Champions League, Euro, CONCACAF, and FA Cup to name a few.

There is always something happening. No time to catch a breath.