State of the LMS

Watched an informative WebEx about The State of the LMS: An Insitution Perspective presented jointly by Delta Initiative and California State University. An true innovator in this market could become the leader.

Market share numbers annoy me. These are always self-reported numbers from a survey. The sample sizes are almost always not very impressive and when broken down doesn’t really represent the market. DI didn’t post a link to where they got the numbers just the name of the group. Some digging and turned up this Background Information About LMS Deployment from the 2008 Campus Computing Survey. For background information it is woefully lacking in important information such as sample size, especially the breakdown of the types of institutions in the categories.

The numbers DI quotes of CC are very different for the same year the Instructional Technology Council reports: Blackboard market share 66% (DI/CC) vs 77% (ITC). An 11% difference makes is huge when the next largest competitor is 10% (DI/CC).

Other missing critical information: Are these longitudinal numbers, aka the same respondants used participate in every year the survey quotes? Or is there a high turnover rate meaning an almost completely different set of people are answering every year so the survey completely relies on the randomness of who is willing to answer the survey? So the numbers could shift just because people refuse to answer giving Blackboard reduced market share only because Moodle customers are more willing to respond to questions about it?

Most of the major LMS products on the market started at a university or as part of a consortium involving universities. I knew the background of most of the products on in Figure 1. Somehow I never put that together.

Will another university take the lead and through innovation cause the next big shakeup? I would have thought the next logical step to address here in the DI presentation would be the innovative things universities are doing which could have an impact. Phil described Personal Learning Environments (not named) as potentially impacting the LMS market, but he was careful to say really PLEs are an unkown. The were no statements about brand new LMSs recently entering or about to enter the market.

Figure 1: Start year and origin of LMSes. Line thickness indicates market share based on Campus Computing numbers. From the DI WebEx.

When people use my project as an example, it gets my attention. GeorgiaVIEW was slightly incorrectly described on page 26 Trends: Changing definition of “centralization”.

1. We do not have an instance per institution which has a significantly higher licensing cost. We do give each institution their own URL to provide consistency for their users. Changing bookmarks, web pages, portals, etc everywhere a URL is listed is a nightmare. So we try to minimize the impact when we move them by a single unchanging URL.We have 10 instances for the 31 institutions (plus 8 intercampus programs like Georgia ONmyLINE) we host. Learn 9 will not have the Vista multiple institution capability, so should we migrate to Learn 9 an instance per institution would have to happen.
2. We have two primary data centers not have a primary and a backup data center. By having multiple sites, we keep our eggs in multiple baskets.

The primary point about splitting into multiple instances was correct. We performed the two splits because Vista 2 and 3 exhibited performance issues based on both the amount of usage and data. With ten instances we hit 20,000 4,500 users (active in the past 5 minutes recently) but should be capable of 50,000 based on the sizing documents. We also crossed 50 million hits and 30 million page views. We also grow by over a terabyte a term now. All these numbers are still accelerating (grows faster every year). I keep hoping to find we hit a plateau.

Figure 2: LMS consortia around the United States. From the DI WebEx.

All this growth in my mind means people in general find us useful. I would expect us to have fewer active users and less data growth should everyone hate us. Of course, the kids on Twitter think GeorgiaVIEW hates them. (Only when you cause a meltdown.)

UPDATE: Corrected the active users number. We have two measure active and total. 20,000 is the total or all sessions. 4,500 are active in the past 5 minutes. Thanks to Mark for reading and find the error!