The Social Media Evolution

The Make Me Smart Podcast episode 96: Do it for the ‘gram had an interesting quip that Instagram was what the Facebook News Feed was before it got corrupted by ads and political arguments: the trivialities of our daily lives.

Screenshot_20180704-075738_FacebookAll social networks became popular because of trivialities. “What’s on your mind?” THAT is what we want. Users flocked to them because of trivialities. We want gossip, random, and meaningless.

Corporations need to monetize somehow. Ads are how social networks try to do so. Facebook showed that targeting ads by getting numerous attributes about us is the way to make the most money on it. Tumblr, for example, has completely inane ads that only get clicked by accident because ever couple posts presented is an ad. Instagram has almost as many ads as Tumblr but the targeting of Facebook.

Tribe, Friendster, and Myspace died because users left. The triviality was lost, so there was no reason to stay. Something I find fascinating is Facebook survived several of the exodus movements. Not enough people left to kill it.

I wonder if Facebook, Instagram, Twitter, Snapchat, etc are capable of dying in the modern era. Will enough people leave to cause an exodus movement?

Yes, Google+ was killed, but it died because it never made it into the user consciousness. I suspect that is because Google tried to make it the cornerstone of their ecosystem. It would be like Microsoft creating a social network around Office. Productivity tools do not a social network make.

TED Talk: After your final status update

The idea of preserving social media after our deaths seems creepy to me. But then I do

“You can imagine what something like this will look like 5, 10, 20 years from now as our technical capabilities improve.” It seems like a ENORMOUS claim that a social media company will last 20 years. Today’s top social media companies were founded in…

  • Facebook: February 2004 (7 years old),
  • Twitter: March 2006 (5 years old),
  • LinkedIn: May 2003 (8 years old),
  • Myspace: August 2003 (8 years old),
  • Ning: October 2005 (6 years old)

The odds of any particular social network existing after a sophomore in high school student today graduates from college is low (chosen because that is about when COPPA starts). This is a fickle market space where users literally vote with their attention. Google is working on their third social network in 6 years. Why would we trust these sites when they seem likely doomed to have limited lifespan? But maybe it is only important to immortalize someone for only a few years?

Introduction from TED site:

Many of us have a social media presence — a virtual personality made up of status updates, tweets and connections, stored in the cloud. Adam Ostrow asks a big question: What happens to that personality after you’ve died? Could it … live on?

Link to Adam Ostrow: After your final status update if embedded video below breaks.