143 million US consumers were caught up in the data breach. I keep seeing it portrayed as 44% of the US population. But, the US population includes children. Initially, it seemed to me the better metric was 11 million more than all of 2016 IRS tax filers. The problems with this latter comparison? Lots of… Continue reading How wide was the Equifax data breach?
I noticed a little black and white sign: “Single? athensdating.org” a while ago. A couple weeks ago it came up in conversation. Today I saw it again. So I visited the site. First impression: A local site should have images to represent something about the locality. Generic stock photography doesn’t cut it for me. The… Continue reading Athensdating.org
First Metricocracy measured hits. Pictures and other junk on pages inflated the results so Metricocracy decided on either unique visitors or page views. Now, the Metricocracy wants us to measure attention. Attention is engagement, how much time users spend on a page. What do we really want to know? Really it is the potential value… Continue reading Page View Metric Dying