Fine Print

One of the employees at Last Resort Grill was mutually entertaining a toddler. Overheard her talking about it, “He’s totally flirting with me.” I found it funny. When she happened by my table, I asked her about it.

She said entertaining the kids is part of the fine print of the job. Additionally, people have asked employees to take kids to the restroom, watch the kids for an undetermined amount of time, sanitary napkins on clothing, etc.

In answer to how all these experiences will help her career, she related dealing with all these issues to learning how to deal with unexpected circumstances.

Is there a job worth doing where we don’t have to think about what is being done? If someone cannot make creative decisions, then isn’t the job better done by technology?

Eduyawn

Edupunk is “Do It Yourself” in education or instruction technology. Free or at least cheap tools suitable for classroom use are so ubiquitous, the faculty have plenty of alternatives to the monolithic “enterprise” LMS.

If edupunk was a boat, then what would it be? A bamboo raft?

Kid at an Apple IIeThis is not something new. My mom conned her principal into letting her have an Apple IIe for her classroom where she refused the computer teacher’s help. Instead, Mom found and installed programs herself for what she wanted to do. She was not going to become an extension of the computer teacher’s classroom. She maintained this DIY approach throughout her career. She was always annoyed with technology in education classes because she already knew about most of the technology they taught teachers to use and offered her experiences in not only how to make it work better but more recent technology which looked more promising.

Her approach was simple but methodical.

  1. Try something.
  2. Covertly pay attention to what the students are doing.
  3. Evaluate the effectiveness.
  4. Keep successful approaches and ditch failures.

This was her method in both K-12 and higher education. If she were faced with using something like Blackboard Vista or Academic Suite, then I have no doubt she would be looking for greener pastures. At the same time, she is proud of me for having the job that I do: running the monolithic “enterprise” LMS.

* Picture by Greg G. It was licensed Attribution-Noncommercial-Share Alike 2.0 Generic.

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Maybe Now We’ll Be Heard?

Its funny. Apparently its time consuming for companies to conduct brand analysis (just know what is being said about them). So a niche has been filled by Scout Labs and others. (Hopefully Scout is paying attention and is reading this. Maybe Umbria will also comment their product is better. :D)

On the one hand, I think more companies ought to pay attention. In addition, I hope through honest reflection they use the reactions exposed online to make improvements. For example, I will pick on Blackboard (the company I pick on most). A complaint about documentation from Laura Gekeler’s blog resulted in a contact from a senior director offering help. There are dozens of people who blog about their experiences with Blackboard. I doubt most of them are on the radar of Blackboard’s marketing folks.

How many of these posts help to sway the impressions to Blackboard brands? My readership is tiny. The same compliment issued on my blog, Laura’s blog, and a top blogger would help the brand most coming from the top blogger. So far, except for the patent rumble, the top bloggers and sites like Slashdot have remained mostly silent. The profile of the typical blogger who will mention Blackboard is that of a user. Students mention having to use it for a class. Faculty members mention putting something up for a class they teach. Instructional designers talk about building classes. The smallest but most vocal group are the technical behind the scenes people (like me) who have to make this stuff run. None of these build a huge following. At best we read each others’ blogs so we influence each other than the masses.

Something that used to bother me is the appeal to being a publicly traded company as the reason why they are mostly silent. That is quite okay with me. Just fix it and don’t say anything.
🙂

tag: Blackboard Inc, , brand analysis, ,