TED Talk: How to make choosing easier

Choice overload first came to my attention through reading The Paradox of Choice: Why More Is Less. (Schwartz’ strategy.) Sheena Iyengar has some newer research on choosing. The difficulty is people BELIEVE they need more choices to make a good decision. Lots of choices make us happier in part because we invest more time making one which in… Continue reading TED Talk: How to make choosing easier