Fee or Discount

In this day and age, I find it surprising enormous corporations have not figured the difference in the perception of a fee vs a discount. Adding a fee causes consumer uproar. They feel the faceless no good bully is trying to make money unfairly. Even people who probably will avoid ever paying the fee on grounds feel it takes away an option. In the aftermath of the consumers taking to social media and winning against the big banks, this is not the right time for a corporation.

The way to change consumer behavior is to provide a discount for the option you want them to pick. A $1/month discount ($12/year) for customers who routinely pay through non-automatic payments options for them switching probably is enough to get most to change.  They feel like they gained something by doing so. Fair probably would be to give the same discount to those already using automatic payments, but I could see only offering the discount as encouraging the problem customers.

In the Verizon fee case, they wanted customers to setup automatic payments so they will not miss payments as often. It is good for both sides. Consumers are more likely to avoid late fees or service interruptions. Corporations will get a steadier flow of money from the consumers. A $2 fee to continue making one time payments was exactly the wrong way to encourage the correct behavior.

The Ares Imperative

The Ares ImperativeA friend of mine, Steve Ekstrom, is the writer of this comic which I enjoyed for the this first 8 pages. I’m looking forward to the next installments. Check out The Ares Imperative! (And vote for it if you like it. The winner gets published by DC Comics.)
Interview:

Synopsis:

It’s the early 21st Century and corporations continue to manipulate world governments as emerging quasi-religious science cults and techno-centric international terrorists are beginning to develop their own biological weapons mapped out in human genomes. Special Agent Adam Geist operates covertly within the framework of the ultra-classified PROJECT ARES division of the C.I.A. under the supervision of Deputy Director Ted Gerard and his assistant Maxwell Clearwater.

Geist does not fully comprehend the processes, which he has undergone as a part of PROJECT ARES but numerous studies have revealed that alien mitochondria have asserted control of his DNA—altering his higher intelligence functions and his nervous system receptor processing speed. He has become sensitive to electromagnetic fields and has developed heightened senses, which include something akin to Wi-Fi reception. His skin is capable of rapid, localized cellular density adaptation—making him virtually bulletproof.

Due to the secret nature of his existence and the fear that a “super-man” would create in light of the unstable relations between the U.S. and other world powers, Geist is under strict orders: he must eliminate anyone—friend or foe—who learns of his uncanny abilities. Sadly, as he grows in power, his own humanity diminishes from the actualization of his computer-like brain—and now, evidence is beginning to surface that his own strange biology may, in fact, be malevolent in nature…

Monopoly Fears

Something brought up my abandoned Friendster blog, which had a link to fiftymillimeter which used to be my favorite photography site by people in Athens prior to me even moving here. Why “used to be”? Well over a year ago, they stopped posting to the site. Sad, I know. Still, I was curious, Where are they now? I ran across Twitter-Free Fridays looking for Toby Joe Boudroux.

What I found interesting about this post was his approach to whether or not Twitter is or is not a monopoly. I agree with the first part. The last sentence surprised me.

Being at the top of an emerging market segment does not constitute a monopoly. Unfair practices, abuses of that dominance to limit fair access to resources and outlets – those are monopolistic. If Twitter struck a deal with Mozilla that blacklisted other microblogging services, we’d have something to talk about. Opening APIs freely and allowing supplemental markets to emerge hardly seems consistent with railroad barons.

Supplemental markets would be the equivalent of a railroad baron allowing new train stations or business to sell to the customers using the trains. Open APIs allow other corporations to find a niche. However, they are not a direct competitor. For example, with Twitter, the API is not used by Pownce or Jaiku. Friendfeed who fits in both the lifestream market and the micro-blog markets does use the API. More commonly, the Twitter API is used by companies like Summize or Twitpic in searching or posting content.

If economists or lawyers determining whether a company with a large market share is monopolistic are influenced by open APIs creating supplemental markets, then this could be a strategy to avoiding DOJ further scrutiny? At Bbworld / DevCon, a frequent point of pride from the Blackboard folks was the anticipation of Bb9 to have a more open, accessible, and useful API. This API will be able to do everything the current one in the Classic line can currently do. The anticipated additions to this API could benefit many supplemental markets. (Let’s just forget at the same time, they are saying API for the CE/Vista products is a dead-end development path.)

Scoring points with the DOJ (and more importantly the court of public opinion) could never hurt while trying to sue a much smaller competitor like Desire2Learn. Some characterize Bb as not likely to stop until D2L no longer exists. Who knows? I doubt even Chasen knows. Still, it would far fetched to characterize just this as making Blackboard a monopoly.

There are pleny of alternative LMS products to the Blackboard Learning System: Moodle, Sakai, ANGEL, eCollege, and many, many more. Heck, the rumor mill would indicate more and more higher education institutions are considering and even changing to the alternatives. Blackboard acknowleges institutions likely run multiple products. With Bb 9, they encourage people to use the Learning Environment Connector to single sign-on to into the other products. With the Bb9 frame remaining so they know who got them there, of course.  Don’t forget about a Personal Learning Environment,

Certainly I dislike that Blackboard hears my objections and continues to act in ways contrary to them. However, that happens within my own team. Neither group are criminal for ignoring me.

Lost in Communication

Would you believe United States employees cost their employers $650 billion in productivity costs in the seconds it takes for them to return attention back to the task at hand? The time spans lost are the same amount of time required to interpret a CAPTCHA. E-mail, instant messaging, Twitter, etc. are all distractions from getting the work done. Those who choose to disconnect or limit the distractions improve their productivity. At least that is what the technology corporations studying the problem have decided. I have my doubts. This sounds like a restating of “all employees with access to the Internet just surf all day and get nothing done.”

What I like about instant messengers is they are more efficient than email but cheaper than a long distance phone call. By marking availability status, employees alert others not to contact them. Employees also may ignore messages until they have are done concentrating on the task at hand. Another article, also from the New York Times, supports this view employees using instant messengers effectively are not distracting.

Looking at an alert just to decide whether to respond would “waste time.” Then again, so would talking about a cool movie, the family, or any of the standard means of bonding which establish trust between individuals (without which far more time would be wasted in mistrust).

Guess there will be more research to debate what is really the problem.
🙂

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