TED Talk: 3 ways to (usefully) lose control of your brand

This talk reminds me of The Cluetrain Manifesto. Attempting to control the message, aka the brand, backfires. Employees doing good things builds the brand. It is especially the small things that count. Therefore, empowering employees to do good, altruistic things is really good for the brand. And those things may not even have to be… Continue reading TED Talk: 3 ways to (usefully) lose control of your brand

Another Ironic Keynote

Earlier today, Blackboard announced the keynote will be given by Anya Kamenetz, author of DIY U as the DevCon keynote. It continues the tradition of ironic keynote speakers in even years: 2008 Michael Wesch who spoke on how the traditional one-to-many classroom model isn’t good for helping students learn. The two LMS products Blackboard makes… Continue reading Another Ironic Keynote

2nd Blackboard Blog

A blog without comments to me isn’t a blog. Blog posts are about stimulating discussion, so the comments are most important feature. Content without feedback is a publicity or news story not a blog. So Blackboard Blogs at educateinnovate.com isn’t really a blog. Steve Feldman, Bb performance engineer, had the first Blackboard Inc blog with… Continue reading 2nd Blackboard Blog