It started with a tweet about how a new Congresswoman is dressed. There was a backlash on Twitter. I’ve seen several stories about that.
Less noticed, it seems to me, is the tweeter promotes his book on Twitter.
— Eddie Scarry (@eScarry) November 15, 2018
People clicked over to Amazon to give the book 1-star reviews. You can see that when he posted it, the grab from Amazon showed 21 reviews with an average of around 4-stars. Now, it has an average of 2.7-stars with 36 reviews. He basically tanked his own book by his behavior on his own marketing tool.