Lying to Big Data

The reaction people have towards social media companies is to lie. This amuses me because self-reporting is well known as the worst data. The data scientists expect people to lie.[1] Which is why they ignore what you say about yourself and focus on your behavior.

So, you need to start having intentionally deceptive behavior. The problem is: if people like you all deceive in the same patterns, then the data points to the same place anyway. You have to deceive in novel ways others like you would never think of doing.

Good luck with that.

1. Christian Rudder’s Dataclysm: Who We Are (When We Think No One’s Looking) is about how as a data scientist for OKCupid, a dating website, he cannot depend on the honesty of people. He has data on what they say and compares it to what they do.

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