This week, I talked with Dan Russell, a search anthropologist at Google, about the time he spends with random people studying how they search for stuff. One statistic blew my mind. 90 percent of people in their studies don’t know how to use CTRL/Command + F to find a word in a document or web page! I probably use that trick 20 times per day and yet the vast majority of people don’t use it at all.
ThisÂ incredulousnessÂ people do not know how to use Ctrl+F sounds like availability bias. Just because you know how to do something, does not mean everyone or even very many do.
If electronic literacy classes are the solution, then the rate should be below 90% as those have been around since the 1980s. After 30 years, there should have been a dent. Unless keyboard shortcuts are not content taught in these classes as they are so 1980s. People came up with the mouse for a reason, right? Some get so used to the one way they learned how to do it, they do not learn more efficient ways as that takes time and effort and their way is “good enough”. Others are always looking for how to improve how they do things to get it done faster. A few minutes (aka hours) looking for a better way is worth it for something that will improve life.
When I watch people do things on the computer to help me, I pay attention as maybe I can use that in the future. Of course, I would rather be able to do anything I need done on the computer than rely on others to do things for me. More… casual… users may be content to be inefficient so more efficient people will just take over and do the task for them.
UPDATE: By the way, I commented on a friend’s inability to quickly get to the top of a web page without a floating button to go to the top of the page that she could use the Home key. She was pleased to have a new way of doing things. Maybe I should have looked up common keyboard shortcuts and given her the list?