I don’t get it… If you were the advertiser developing a program where people purchase 2 months free trial issues to magazines, then you probably would have a cover for each magazine to which people can subscribe. That seems pretty obvious. My problem is that the advertisement picture clearly shows Fortune magazine in the picture and does not include Fortune in the selection process. Probably there are extenuating circumstances… (Aren’t there always?) Maybe Fortune backed out…. Maybe no one was choosing Fortune… Only the company giving away the free trials to its customers could not be bothered to remove Fortune from the picture.
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Must be a good morning, I have another rant… Got an email from “Jennifer” with a subject of “You get my voice mail? Still in Valdosta?” Why would any of the Jennifers I know leave a message on my voicemail! Wait a minute… What voicemail? Reading the email let me know that Sprint is targetting me with their Nickel Nights advertisements. Companies using misleading techniques to get people to open snail mail have been roundly criticized by the Senate and threatened with regulation if they did not correct their behavior. Since these market for misleading advertising is drying up in snail mail, where do the people who have gotten good at it go? Email! The next generation! Where you can send HTML with ActiveX messages to potential customers. Pretend like a friend is trying to contact them. So this message will get trashed with other things like “Put your computer to work” and “Permission to send cash required” and “Who will provide for your family ???”. What family?

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