This talk reminds me of The Cluetrain Manifesto. Attempting to control the message, aka the brand, backfires. Employees doing good things builds the brand. It is especially the small things that count. Therefore, empowering employees to do good, altruistic things is really good for the brand. And those things may not even have to be… Continue reading TED Talk: 3 ways to (usefully) lose control of your brand
How would you describe my reputation in three words? My judgment, knowledge, and behaviors in various situations? Back in the 1990s, the beauty of the Internet was we could disappear and be whomever we wanted. Wherever we went, almost no one knew who we were. Then web sites started providing accounts to sites and tracking… Continue reading TED Talk: The currency of the new economy is trust
Through the grapevine, a coworker heard in another organization a top administrator wants the rank and file to start blogging. My coworker was opposed. I thought it could be a cool way of internally communicating. Though the conditions to make it work very much depend on the organizational culture: Encouragement not forced. Managers are asked… Continue reading Solving Internal Communications With Blogs
Online classes can get a bad reputation when they are difficult to use. Jonathan has some excellent, simple suggestions appropriate form of materials for online classes. These are all suggestions I learned to make over my years attempting to provide support for CE and Vista. I now have 2-3 people between me and faculty members.… Continue reading Simple Form
I’m so vain…. I probably think this post is about me…. Probably only people who do vanity searches notice this, but there are spiders pulling names off web sites. They link the names to companies, blogs, and other web content. Supposedly, these sites allow online reputation control. Rather than you claiming your identity as others… Continue reading Who Are You?