The Anti-Boycott

Starbucks Cup by Hiro – Kokoro☆Photo

Do boycotts work anymore?

It seems like of late boycotts have returned to the en vogue way of attacking a company or movie with owners or creators one dislikes. But, then people on the other side of the issue see the talk about a boycott and step up their business. If anything, then it seems like the boycott target ends up doing better not worse.

In most cases the target of the boycott was doing okay, but not especially well. People had mostly forgotten it existed. The boycott essentially gives it free publicity. My guess is people who like the business but dislike the stance of the issue will be torn. Some will stop giving it business, some will pull back some, and most will stay about the same. The supporters of the issue will swarm it.

Probably good that I am not a marketer, because I would be willing to dabble with a guerrilla marketing campaign where I poll how people feel and instigate boycotts against my client.

Last Chance!

The overuse of “This is your last chance” annoys me.

Last means there are no other chances beyond it. If I do not act now, then I have to accept the penalty for the rest of eternity that I could have taken the offer but failed to do so.

However, when someone is trying to sell me something, last no longer means final. It just means we will give you a 72 hour reprieve before we start the next promotion cycle hounding you to buy this thing you have no interest in buying which is why you have not for the past 3-8 years.

The cheapness of email compared to print or television makes these messages prolific. So much so, I wonder about the lack of care put into them.