BBworld From Afar

Staying true to tradition, Blackboard found a great speaker, Seth Godin, with a positive message. Notes people took…

Scott found the best point, I think.

Compliance doesn’t work to create value. Compliant work will always go to the lowest bidder. We can always find someone cheaper to follow the manual. Value is created by doing something different.

See! This is a mind numbingly positive message.

I liked some people on Twitter pointed to Jeff Longland’s role with VistaSWAT as a leader in the vacuum Blackboard has left open in the community.

Created a Yahoo Pipe for Bbworld09.

UPDATED 2009-07-15:

This TED video has much of the same substance as Godin’s Bbworld keynote.

No Hiding From Blackboard

Some former WebCT (bought by Blackboard) customers switched to ANGEL rather than move to Blackboard products. PDF Apr 14, 2009 Today, Blackboard announced it is buying ANGEL. You can run, but you cannot hide from Blackboard.

Some light reading for you…

  1. Learning, Together ANGEL Learning and Blackboard® have decided to join forces.
  2. Blackboard Plans to Buy Another Rival, Angel Learning | Chronicle.com
  3. Why HigherEd is rejecting Blackboard … | Laura Gekeler
  4. Open Thread on Blackboard/ANGEL Merger | mfeldstein.com

So the options left are…

  1. Blackboard-WebCT-ANGEL
  2. Moodle
  3. Desire2Learn (currently in patent troubles with Bb)
  4. Pearson eCollege
  5. Sakai

Higher Ed Twitter List

Karlyn Morissette posted her Master Higher Ed Twitter List. Other than @eironae and @barbaranixon, I didn’t know anyone on the list. So I thought to post a list of higher education professionals I follow categorized by primary expertise.

Blackboard twitterers might be another post.

Those in bold are coworkers.

College / University / Departments

@atsu_its – A.T. Still University – IT Help Desk & Support
@BC_Bb – Butte College Blackboard System
@CTLT – Center for Teaching, Learning, and Technology @ Goucher College
@GeorgiaSouthern – Georgia Southern University
@ucblackboard – University of Cincinnati Blackboard Support

CE/Vista

@amylyne – Amy Edwards – CE/Vista DBA
@corinnalo – Corrina Lo – CE/Vista Admin
@elrond25 – Carlos Araya – CE/Vista Admin, Dr. C
@jdmoore90 – Janel Moore – CE/Vista Admin
@jlongland – Jeff Longland – CE/Vista Programmer
@lgekeler – Laura Gekeler – CE/Vista Admin
@ronvs – Ron Santos – CE/Vista Analyst
@sazma – Sam Rowe – YaketyStats
@skodai – Scott Kodai – former Vista Admin now manager
@tehmot – George Hernandez – CE/Vista DBA
@ucblackboard – UC Blackboard Admins

Faculty

@academicdave – David Parry – Emerging Media and Communications
@amberhutchins – Amber Hutchins – PR and Persuasion
@barbaranixon – Barbara Nixon – Public Relations
@captain_primate – Ethan Watrall – Cultural Heritage Informatics
@doctorandree – Andree Rose – English
@KarenRussell – KarenRussell – Public Relations
@mwesch – Mike Wesch – Anthropology
@prof_chuck – Chuck Robertson – Psychology

Information Technologist / Support

@aaronleonard – Aaron Leonard
@Autumm – Autumm Caines
@bwatwood – Britt Watwood
@cscribner – Craig Scribner
@dontodd – Todd Slater
@ECU_Bb_Info – Matt Long
@ekunnen – Eric Kunnen
@heza – Heather Dowd
@hgeorge – Heather George
@masim – ???
@mattlingard – Matt Lingard
@meeganlillis – Meegan Lillis
@soul4real – Coop

Assessment / Library / Research

@alwright1 – Andrea Wright – Librarian
@amylibrarian – Amy Springer – Librarian
@amywatts – Amy Watts – Librarian
@elwhite – Elizabeth White – Librarian
@kimberlyarnold – Kimberly Arnold – Educational Assessment Specialist
@mbogle – Mike Bogle – Research

Web Design / UI

@eironae – Shelley Keith

Director

@aduckworth – Andy Duckworth
@garay – Ed Garay
@grantpotter Grant Potter
@IDLAgravette – Ryan Gravette
@Intellagirl – Sarah B. Robbins
@tomgrissom – Tom Grissom

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Maybe Now We’ll Be Heard?

Its funny. Apparently its time consuming for companies to conduct brand analysis (just know what is being said about them). So a niche has been filled by Scout Labs and others. (Hopefully Scout is paying attention and is reading this. Maybe Umbria will also comment their product is better. :D)

On the one hand, I think more companies ought to pay attention. In addition, I hope through honest reflection they use the reactions exposed online to make improvements. For example, I will pick on Blackboard (the company I pick on most). A complaint about documentation from Laura Gekeler’s blog resulted in a contact from a senior director offering help. There are dozens of people who blog about their experiences with Blackboard. I doubt most of them are on the radar of Blackboard’s marketing folks.

How many of these posts help to sway the impressions to Blackboard brands? My readership is tiny. The same compliment issued on my blog, Laura’s blog, and a top blogger would help the brand most coming from the top blogger. So far, except for the patent rumble, the top bloggers and sites like Slashdot have remained mostly silent. The profile of the typical blogger who will mention Blackboard is that of a user. Students mention having to use it for a class. Faculty members mention putting something up for a class they teach. Instructional designers talk about building classes. The smallest but most vocal group are the technical behind the scenes people (like me) who have to make this stuff run. None of these build a huge following. At best we read each others’ blogs so we influence each other than the masses.

Something that used to bother me is the appeal to being a publicly traded company as the reason why they are mostly silent. That is quite okay with me. Just fix it and don’t say anything.
🙂

tag: Blackboard Inc, , brand analysis, ,