TED Talk: 3 ways to (usefully) lose control of your brand

This talk reminds me of The Cluetrain Manifesto. Attempting to control the message, aka the brand, backfires. Employees doing good things builds the brand. It is especially the small things that count. Therefore, empowering employees to do good, altruistic things is really good for the brand. And those things may not even have to be… Continue reading TED Talk: 3 ways to (usefully) lose control of your brand

Plus Size Soccer Jerseys

Some things are easy to buy online. A few times in the past month I’ve gone looking for a soccer jersey for any of the many football (soccer to my fellow Americans) team I follow. Three futile hours later, I am considering changing which football I follow since stores can carry appropriately sized apparel for it. I’m… Continue reading Plus Size Soccer Jerseys