Tag: Brand
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TED Talk: 3 ways to (usefully) lose control of your brand
This talk reminds me of The Cluetrain Manifesto. Attempting to control the message, aka the brand, backfires. Employees doing good things builds the brand. It is especially the small things that count. Therefore, empowering employees to do good, altruistic things is really good for the brand. And those things may not even have to be…
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Plus Size Soccer Jerseys
Some things are easy to buy online. A few times in the past month I’ve gone looking for a soccer jersey for any of the many football (soccer to my fellow Americans) team I follow. Three futile hours later, I am considering changing which football I follow since stores can carry appropriately sized apparel for it. I’m…