{"id":7999,"date":"2013-11-13T19:51:02","date_gmt":"2013-11-14T00:51:02","guid":{"rendered":"http:\/\/www.ezrasf.com\/wplog\/?p=7999"},"modified":"2019-04-16T09:38:53","modified_gmt":"2019-04-16T13:38:53","slug":"ad-fails","status":"publish","type":"post","link":"https:\/\/www.ezrasf.com\/wplog\/2013\/11\/13\/ad-fails\/","title":{"rendered":"Ad Fails"},"content":{"rendered":"<p>An advertisement for a Porsche plug-in hybrid really fails. First, Porsche was old and lame by high school. Lotus, Lamborghini, Ferrari, and so many other car companies come ahead. Second, I do not have a job where\u00c2\u00a0an ostentatious\u00c2\u00a0car helps me. Third, I cannot keep my mobile phone properly charged. A plug-in hybrid is not the car for me.<\/p>\n<p>Given how much activity I have online and all the tracking data collected about that activity, I feel that advertisements delivered to me ought to be fantastic. There should only be advertisements delivered on the pages I visit that confirm my desires or make me suddenly desire it.<\/p>\n<p>Certainly looking up this car put plenty of data out there supporting the advertiser&#8217;s algorithms pushing this ad at me. Probably I will see more of it. Perhaps it is better, though, than the ads of the last item I checked out on Amazon. Reminding me that I did not buy it probably will not trick me into actually buying it.<\/p>\n<p><strong>UPDATE:<\/strong>\u00c2\u00a0Perhaps the ad had more to do with the page I visited than data about me? It was a piece critical of the <a href=\"http:\/\/www.theatlantic.com\/technology\/archive\/2013\/11\/this-new-web-ipo-didnt-go-quite-as-well-as-twitters\/281441\/\">Chegg IPO<\/a> by comparing it Twitter as a success. I visited it because I heard a stock doubling after the IPO like Twitter&#8217;s did should be considered a failure. (The gains go to investors not Twitter, so Twitter should have set a higher price since other valued it more.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An advertisement for a Porsche plug-in hybrid really fails. First, Porsche was old and lame by high school. Lotus, Lamborghini, Ferrari, and so many other car companies come ahead. Second, I do not have a job where\u00c2\u00a0an ostentatious\u00c2\u00a0car helps me. Third, I cannot keep my mobile phone properly charged. A plug-in hybrid is not the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3455,2896],"tags":[474,1786,1291,2898,2535,2897,2607,117],"class_list":["post-7999","post","type-post","status-publish","format-standard","hentry","category-algorithm","category-marketing","tag-advertisements","tag-algorithms","tag-ferrari","tag-lamborghini","tag-mobile-phone","tag-porsche","tag-posted-2013","tag-tracking"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1rUBW-251","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/posts\/7999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/comments?post=7999"}],"version-history":[{"count":0,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/posts\/7999\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/media?parent=7999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/categories?post=7999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/tags?post=7999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}