{"id":6308,"date":"2012-01-23T06:44:11","date_gmt":"2012-01-23T11:44:11","guid":{"rendered":"http:\/\/www.ezrasf.com\/wplog\/?p=6308"},"modified":"2012-02-25T15:36:52","modified_gmt":"2012-02-25T20:36:52","slug":"stories-2","status":"publish","type":"post","link":"https:\/\/www.ezrasf.com\/wplog\/2012\/01\/23\/stories-2\/","title":{"rendered":"Stories"},"content":{"rendered":"

Those who enjoy thinking are mentioned at the end of this quote from Why Stories Sell: Transportation Leads to Persuasion<\/a>\u00c2\u00a0as most vulnerable to being persuaded by a story. Reading Oscar Wilde is fun if only because he puts in so many entertaining quips from his characters to comment and persuade the reader. I feel transported back to college where my friends were challenging my ability to keep up with the craziness of who did what, when, how to who.<\/p>\n

Stories work so well to persuade us because, if they’re well told, we get swept up in them, we are transported inside them.<\/p>\n

Transportation is key to why they work. Once inside the story we are less likely to notice things which don’t match up with our everyday experience.<\/p>\n

For example an aspirational Hollywood movie with a can-do spirit might convince us that we can tackle any problem, despite what we know about how the real world works.<\/p>\n

Also, when concentrating on a story people are less aware that they are subject to a persuasion attempt: the message get in under the radar.<\/p>\n

Two sorts of people who may be particularly susceptible to being persuaded by stories are those who seek out emotional situations and those who enjoy thinking (Thompson & Haddock, 2011<\/a>).<\/p><\/blockquote>\n

Drew Westen at Emory University has a good New York Times piece on how President Obama failed to keep up the grand story<\/a> he built transporting people into building a better America during the campaign. He needs to resume telling it or start a new one to convince the American public he should be elected for a second term.<\/p>\n","protected":false},"excerpt":{"rendered":"

Those who enjoy thinking are mentioned at the end of this quote from Why Stories Sell: Transportation Leads to Persuasion\u00c2\u00a0as most vulnerable to being persuaded by a story. Reading Oscar Wilde is fun if only because he puts in so many entertaining quips from his characters to comment and persuade the reader. I feel transported […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2019,462],"tags":[2220,2317,2344,2312,2380],"class_list":["post-6308","post","type-post","status-publish","format-standard","hentry","category-election","category-psychology","tag-campaign","tag-emory-university","tag-new-york-times","tag-oscar-wilde","tag-posted-2012"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1rUBW-1DK","jetpack-related-posts":[],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/posts\/6308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/comments?post=6308"}],"version-history":[{"count":0,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/posts\/6308\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/media?parent=6308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/categories?post=6308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ezrasf.com\/wplog\/wp-json\/wp\/v2\/tags?post=6308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}