Book Review Backlash

It started with a tweet about how a new Congresswoman is dressed. There was a backlash on Twitter. I’ve seen several stories about that.

Less noticed, it seems to me, is the tweeter promotes his book on Twitter.

People clicked over to Amazon to give the book 1-star reviews. You can see that when he posted it, the grab from Amazon showed 21 reviews with an average of around 4-stars. Now, it has an average of 2.7-stars with 36 reviews. He basically tanked his own book by his behavior on his own marketing tool.