When I look through Facebook’s On This Day feature, sometimes I am startled to see that someone I expected to like a specific post did not.
This reminded me that what I post often is targeted. There are a handful of people who I know follow my posts and will appreciate them.
Friends are people who have shared experiences and/or interests. Those I target with a post are not usually tagged or named even when I intend for them to see it. The game is for them to see it as an inside joke. So for them to fail to like the post, I feel like I failed the friendship. It is like saying something that is an inside joke and get no smile.
Are we even still friends? (Sorry, just being melodramatic.) Probably. It is just a single data point. There would need to be a consistent pattern of misses.