Rants, Raves, and Rhetoric v4

Day: October 9, 2012

  • TED Talk: 3 ways to (usefully) lose control of your brand

    This talk reminds me of The Cluetrain Manifesto. Attempting to control the message, aka the brand, backfires. Employees doing good things builds the brand. It is especially the small things that count. Therefore, empowering employees to do good, altruistic things is really good for the brand. And those things may not even have to be…