The Value in Wowing Your Customers – ‘What distinguishes Chick-fil-A and Rackspace is that both companies have created what might be called a “Golden Rule” culture. Employees treat customers as they would like to be treated if they were in the customers’ shoes.’
I do have to admit, companies who treat me personally well earn my loyalty. If I am treated as just another faceless customer, then I tend to get bored and treat them as just another faceless company.