A few basics of Search Engine Optimization came up at brunch a couple weekends ago. A few of the key points were that its not just important to have good information, but one has to have good metadata, good incoming links to raise authority, and no nefarious techniques.
When I saw this, I immediate thought of that conversation. (This is more or less a test to see if those people read my blog.)
(click image for larger)
Infographic by PPC Blog