BYOB

I may have to go to an IKEA store just to show my support. The plastic bags I hate. The paper bags I hate. This is awesome.

Attention Shoppers: Bring Your Own Bag – Newsweek: Tip Sheet Environment – MSNBC.com:

Apparently BYOB translates a little differently in Sweden. At least for IKEA, the privately held assemble-it-yourself furniture chain and Swedish-meatball purveyor, the acronym now means “bring your own bag.” Beginning March 15, all of its U.S. stores will start charging five cents for each plastic bag that customers take their purchases home in. The idea is to encourage the masses to bring their own bags with an eye toward reducing litter—an explicit reminder that what was once free to the customer did not necessarily come without a greater cost.

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