Netscape.com 3.0

Poor Netscape…. They work and work at achieving again the glories of their past. Through their browser (eventually outsourced), web server (eventually sold of to become iPlanet, SunOne, and now something else), and web site, this brand just has not seemed to flourish since their IPO back in the mid 1990s. Will this latest try at rebirth as a blog site change the tide?

Netscape, which started life as a Web browser company and then evolved into a media destination site, is being reinvented once again to merge news reporting and blogs with the latest Internet trends.

On Thursday, the revised Netscape.com will begin a public test of what its new general manager, dot-com news entrepreneur Jason Calacanis, said aims to reinvent the modern news service.

As a blogger and dabbler I will probably play with it. Doesn’t mean I will like it.

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