Some things are easy to buy online. A few times in the past month I’ve gone looking for a soccer jersey for any of the many football (soccer to my fellow Americans) team I follow. Three futile hours later, I am considering changing which football I follow since stores can carry appropriately sized apparel for it. I’m someone who wears a fairly rare to find size of 3XLT. (Or 4XL when tall is not an option. Or sometimes 3XL for teeshirts, but that usually means exposed back when I sit.)
It annoys me to find a design I like for a reasonable price only to discover there is no size available to me. In bricks and mortar stores, it means never returning until I hear they have a “Big and Tall” section hidden somewhere not obvious.
Here is a place where the Long Tail falls down. According to it, online stores, with their enormous warehouses can better afford to carry a more broad selection of less frequently selling items. They give us more choice. Therefore, it means I ought to find more choice online. For things not in my size, this is true. There is tons of choice. The same stores in a mall who carry clothing in the right sizes seem perfectly capable of offering a wider selection. Yet, an online store like Amazon can’t make it easy for me to find clothing that fits?
My main beef with Worldsoccershop.com is the lack of product in a size I can wear. (The one jersey would make me a Chelsea supporter.) They do get a couple things right.
- Quality search: I can put 4xl in the search and get back items with a size of 4xl. All these sites have a search. However, for many sites, size doesn’t appear to be a relevant word. The term “4XL” lands items with “XL” in the name. Useless!
- Narrow results by size: Brand, price, and seller are options Amazon offers for narrowing the search to more useful options. How is size not important enough to include? Useless!
Ultimately, I guess not enough people my size have enough interest in soccer jerseys. They end up American football or basketball or baseball fans which have clothes large enough for me. Maybe I should switch sports allegiances? It would help my political allegiances.
