This is an older TED Talk by Malcolm Gladwell just before his book Blink dropped. He tells the story about how the food industry figured out that there is not a single perfect product that meets everyone’s needs. Instead there are a number of different clusters that meets the majority of wants.
We find this in the Learning Management System world where there is no perfect product for every student, teacher, department head, dean, or administrator. Maybe just maybe the solution is many different approaches to tools for online learning that meet the needs. The LMS, the Personal Learning Environment, digital textbooks, publisher sites, synchronous communication tools, and anything else an instructor can successfully achieve students mastering course objects probably is good for students. This would suggest the rigor part of Laura Gekeler’s post on LMS Evaluations the most important. But not to arrive at a single LMS but to identify the clusters of needs and what tools best help meet their needs.
Even worse, people will self-report what they like as being what they think we want. So identifying their needs probably is not looking at what they say they need. Analytics probably tells a better story of what is effective.
The mind knows not what the tongue wants. — Dr. Howard Moskowitz