Brainwashed

People do weird things. Often these are due to the operant conditioning or classical conditioning inflicted on them. Its funny I’ve been seeing references lately to these to describe….

  • Email – Like Skinner’s pigeons, we hit the button to check for new messages hoping to get something. The intermittent reinforcement of not getting a new message with every click just helps strengthen the behavior.
  • Twitter – Similar to email, click the button and hope for something good.
Are we our habits? Or are we something more?

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