Sometimes more expensive means better quality. I know, I know. That is a horrendous thing to say. When a company spends millions on improving their products and transfers that cost to the consumer, a company that took shortcuts (and transfers those savings to consumers) may miss those things that made the more expensive.
Consumers are so demanding. (I know because I play one on TV.)
It just makes it amazing that some companies have resounding success where others barely eek out an existence and others simply fall apart.
Posted by Ezra at August 19, 2004 09:33 AM