In the shower this morning, I mused over the idea over some kind of deal movie theatres could orchestrate to allow outsiders like me to see the movies I want desperately to see as soon as possible. I know the local theatres at least used to have a staff viewing of movies before opening night. This was of course well after hours.
Something like this would be golden to the most hardcore. Several movie shows I have been to for after midnight screenings were at capacity. They were filled with the most dedicated of audience members. How many though would be willing to see every movie like that? Not many. However, they do know months in advance when the movies they love will hit the screen. How many would pay big bucks to see their movies like that? Dunno.
Thought a lottery might be neat. Randomly choose winning numbers. Have a kiosk of sorts to tell people whether or not they won.
The Golden Ticket would be an all access pass. Kind of like what Willy Wonka gave to the Golden Ticket winners in Charlie and the Chocolate Factory. See any movie whenever you want. No blackout dates. Of course it would be worth thousands, but few people would want to see every movie. At worst the movie theatre miight lose $3660 (assuming $10 a ticket and the person sees 1 movie every day in a leap year).
Just think of how crazy people went buying chocolate bars when Willy Wonka announced the contest. Compare that to McDonald's Monopoly game. People I know who never eat at McD's buy food to play. I know to get a to win an all access pas I'd probably end up going to more movies. The lost of a few thousand would more than likely be easily covered by the increase in sales.